Let's be straight about it. If a No. 2 bottle ends up in a landfill, that's not the end of the world — it's no worse there than what it replaced. But that's not the bottle we made it for.
Every year, millions of bottles never reach a landfill at all. One rolls off a tailgate. One gets left on a fence post. They end up in the ditch along a country road — the red dirt of Tennessee, the snowy hills of Montana, every creek bed and tree line in between. From there they wash into the rivers, and the rivers carry them to the sea.
That's the bottle that matters most to us. Because ours is made from corn, not petroleum. Out in the open — in the rain, in a creek, under the sun — it breaks back down into the simple, natural things it came from, the way a cornstalk does. It doesn't sit there for four hundred years.
Every bottle protects the land that grows it. Especially the ones that never should have been on the side of the road in the first place.